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Alexandre Dreyer
Head of designfabrik® – Asia
sooshin photo 200x200Over the past 20 years, Alexandre Dreyer has acquired a strong background in the leadership of multi-disciplinary design teams, creative direction, product design and design management. His collaboration with brands like Alessi, Lexon, Habitat, Orla Kiely, Villeroy & Boch and Jonathan Adler allowed him to work with brands across Asia, Europe and the US, as well as accumulate expertise in the Asian supply chain and fabrication processes. Alexandre now leads the BASF designfabrik® team in Asia, inspiring and educating designers across the region with the endless possibilities of BASF performance materials and services.

Chen Zheng
Global Design Director
Chang An Auto
sooshin photo 200x200Chen Zheng, a well-known leader in Chinese automotive design, is Executive Vice President of Chang An Automobile Designing Center. From 2002, when he joined Chang An Automobile, to today he has grown from a creative designer to a thought leader in the wider Chinese car design industry. In his ten years at Chang An, Chen Zheng has set up an international design team based in Italy, Japan and Chongqing, China: “Chang An Design – CA_Design”. The team has created a variety of classic production products and concept cars which have attracted worldwide attention, such as CS95, Raeton CC, “Yu Yue” and “Ji Liu” which express Chang An’s Vitality Motion design philosophy.

From 2002 to 2008, Mr Chen worked as Creative Designer in Chang An Automobile.

From 2008 to 2013, Mr Chen worked as Design Director in Chang An Automobile European Designing Center.

From 2013 to today, Mr Chen has been Global Design Director of Chang An Automobile Global Design Center, Vice President of Chang An Automobile Engineering Research Institute and Executive Vice President of Chang An Automobile Designing Center.

Daeshik Kim
Founder and Executive Design Director
Kinetic Will Associates
yoshihisa_akiyama_cropDaeshik Kim is the founder & executive design director of Kinetic Will Associates Inc. KWA is a global transportation design company that has been performing various projects in the car industry with many companies, in both development & design. Kim’s academic background is in mechanical engineering, which he studied at the University of Toledo, Ohio.
He went on to study transportation design in La Tour-de-Peilz, Switzerland, at Art Center Europe, and received a degree in transportation design from Art Center in Pasadena, USA. Following this, he worked as a designer at Pininfarina, before moving to the position of senior design manager of the premium brand line-up for Hyundai. He left Hyundai to form KWA in 2008. In addition to his responsibilities at KWA, Kim lectures at Hongik University in South Korea.

Daniel Darancou
Vice President of Design
CH-Auto Technology Corporation
yoshihisa_akiyama_cropDaniel Darancou started at CH-Auto Technology in November 2010 as chief designer. Recruited to bring a global OEM perspective to Chinese car design, he oversees all design activities to elevate and promote his organisation through the critical analysis of each project and brand.

As judge for Car Design News, Hyundai Car Design, Red Star and EyesOn Design and representing CH-Auto at major automotive design events, he has attracted top talent to, and recognition for, his team. His latest role as creative lead for the newest Chinese electric vehicle brand , Qiantu Motor, is his most challenging and important.

Daniel started his career at I.DE.A in Torino, Italy. Upon graduating from the ArtCenter College of Design, he moved to General Motors and worked on studio assignments for Buick, Cadillac, Chevrolet, Hummer, Pontiac and Saturn. His most significant period at GM was while on assignment at Suzuki, Isuzu and Toyota developing the Geo brand portfolio.

Daniel’s most profound project was as part of the design team for the world’s first truly autonomous mobility solution: The EN-V project for the 2010 Shanghai World’s Fair, which ultimately led to his relocation to China.

Guy Donovan Burgoyne
Vice President
Geely Design China
Guy Burgoyne 200X200Guy has over 24 years of diverse global experience as an automotive designer and leader. This has included design consultancy work at the beginning of his career in the UK, 11 years in Sweden with Volvo, Renault in France, General Motors in Australia and now Geely in China. His portfolio ranges from Volvo’s first XC vehicle and floating centre stacks, to Renault’s T series trucks theme definition and GM’s EN-V concept from the Shanghai World Expo 2010. Since joining Geely in 2012, he has led the interior execution design of the GC-9 Borui, which was acclaimed as “the most beautiful Chinese Car”. Most recently he has delivered the FE Cross Concept and FE 5 Concept.

Joey Zhu
Design Manager
yoshihisa_akiyama_cropAs one of the long term elite Chinese designer, Joey devotes himself to the R&D of Chinese automotive field. Who finds the perfect balance between international and Chinese design language.

In 2011, Joey is the first Chinese designer joins Icona design team. Combining Icona’s international resources, Joey leads his team through several projects in styling development, as well for other domestic OEMs’ designs. While integrating Chinese design DNA into international design language, he also offers design consultancy in a global scale.

Joey is exceptional at finding individual talent in each young designer. He is an expertise in both managing design process, and controlling the development form concept to production cars.

Larry Erickson
Global Director of Industrial Design & Global Design VP
Magna Exteriors
Richard Chung_200Automotive designer Larry Erickson has more than 25 years of experience in production car design, working on an exciting and broad range of vehicles from early advanced designs to final production releases.A graduate of Art Center College of Design in Pasadena, California, Erickson began his career at General Motors as an exterior and interior designer. He joined Ford Motor Company in 1999 as a chief designer in Europe and North America, working on a number of programs, including the 2005 Mustang, which was named one of the “10 most significant Mustangs ever” by MSN Autos and “one of the 25 most significant cars of the past 20 years” by Bloomberg BusinessWeek.Erickson chaired the Transportation Department at the College for Creative Studies (CCS) from 2008 to 2011 and was Design Director at Rivian Automotive prior to joining Magna Exteriors in 2017.In addition to his work on production vehicles, Erickson has been recognized by car enthusiasts for his design and construction of custom cars and hot rods. He is especially well known for “Cadzzilla,” a custom Cadillac designed for ZZ Top’s Billy Gibbons.

Erickson is a recipient of the Automotive News All-Stars award for design, an inductee of the National Rod and Custom Car Hall of Fame, a member of the Grand National Roadster Show Hall of Fame and is a past member of the Specialty Equipment Market Association (SEMA) Board of Directors.

Lou Tik
General Manager & Global Design VP
JAC Italy Design Center
Richard Chung_200Lou Tik has been general manager and global design VP of the JAC Italy Design Center since 2005. Since his appointment, he has been in charge of the all the JAC passenger and commercial car product development.

Ning Ding
Technical Account Manager
Autodesk China
Richard Chung_200Ding Ning has worked at the PATAC Advanced Design Studio as a concept designer, and is currently in charge of the application and development of Autodesk’s solutions for China’s automotive industry. He graduated from Tsinghua University with a master’s degree in transportation design and research.

Paul Snyder
Chair of Transportation Design
College for Creative Studies
Richard Chung_200Paul Snyder is an internationally recognised transportation designer with over 25 years US, Japan, and EU experience. A native of Detroit, he graduated from CCS in1987, and has since designed for brands as varied as Ford, Lincoln, Renault, Honda and Acura.

Snyder’s teaching experience includes Transportation and Visual Communications at CCS, and the Pratt Institute in New York (NYC), as well as Foundations Color, Figurative Sculpture, Painting and Drawing at CCS and Wayne State University.

In NYC as Adjunct Assistant Professor at Pratt Institute, he simultaneously earned his MFA cum laude from the New York Academy of Art in NYC, and designed and launched StudioPak Backpack Portfolios.

Returning to Detroit in 1999, he rejoined Ford and contributed to the Ford Flex, Ford Taurus X, and the Ford Five Hundred programmes.

From 2005 to 2015 Paul was Assistant Chief Designer at Honda Motor Co. in the Tokyo, Milan, and Los Angeles studios, where his most recent accomplishments include the 2011 Honda Civic, 2013 Honda Accord, and the 2018 Honda Odyssey.

Since January 2015, Paul has taken on the role of the Paul and Helen Farago Chair of Transportation Design at the College for Creative Studies.

Peter Ortlieb
Head of Design
Volkswagen Group Future Center Asia
Peter Ortlieb 200x200The new Future Center will officially open at the start of 2018 bringing together a multi disciplinary team of 50 creatives in a think tank environment developing and designing future mobility for the Group, focussing on customer needs and trends in Asia. Peter brings a wealth of experience in the China market to this role, he was Head of FAW-Volkswagen Design in Changchun under the leadership of Simon Loasby for the last 5 years. Together with a 50 strong team of creatives he was responsible for developing China specific concepts and production models for the Volkswagen brand. Peter’s career journey started within Volkswagen Design as a Clay Modeller in 2003, followed by studies at the Magdeburg Design Institute for Transportation and Industrial Design. Before returning to Volkswagen in 2012 he worked for EDAG and as a Freelancer for different companies in Design, Modelling and Visualisation.

Pier Luigi Ferrari
Head of Design
Pininfarina Shanghai
Pier Luigi Ferrari 200x200Pier Luigi Ferrari is the Head of Design at Pininfarina Shanghai, leading an international team of designers with the aim of confirming Pininfarina as the best consultancy company in China for transportation design and new mobility (green technologies, connected vehicles, smart cities, AI will be the core business in the fast growing Chinese market).

Pier Luigi’s academic background is Transportation Design, which he studied at IED (Istituto Europeo di Design) in Turin (Italy).

With over 17 years of international experience as creative designer and leader, he worked at Honda R&D Europe, I.DE.A. Institute, ChangAn and SAIC UK, trained in managing all the design processes (from concept to production), he brought to Pininfarina more than 10 years of experience in the Chinese automotive industry.

With the aim of establishing a stronger global network (Italy, China, USA), Pier Luigi pushed a lot for a wider exchange of resources and information with the headquarter, enhancing creativity and increasing the overall level of the output.

Rick Li
China Sales and Business Development Director
Magna Exteriors
Simon Loasby Portrait 04 April 2012 200x200Rick Li joined Magna in 2011 as China sales and business development director. Li has been in the automotive components industry for more than 20 years with experience in interiors, seating, electrical modules and sunroofs. Prior to joining Magna, he worked for Yanfeng, Webasto and Kostal.

Li has an engineering degree from East China University and a Master of Business Administration degree from Fudan University.

Simon Loasby
Executive Director and Head of Hyundai China Design
Hyundai China Design
Simon Loasby Portrait 04 April 2012 200x200Simon leads Hyundai Motor’s design strategy and design development in China. Based at Hyundai Motor’s design centre in Hyundai Motor’s Technology & Engineering Centre (China) in Yantai since mid-June 2017.

Previously Simon spent 10 years in China as Director of Design for Volkswagen Group China. Before joining Volkswagen he led design at both Rolls-Royce and Bentley Motor Cars, where he was highly influential in the design of cars including Rolls-Royce Silver Seraph, Bentley Arnage and Bentley Continental GT.

Tim Shih
Global Vice President Design
Yanfeng Automotive Interiors
yoshihisa_akiyama_cropTim leads YFAI’s design teams in China, Germany, and the US. Before heading the team at YFAI, Tim worked at BMW for more than ten years, contributing to 4, 5, 6, and 7 Series interiors. From 2015 to early 2017, Tim held design responsibility for Zinoro, BMW’s new-energy sub-brand in China. Tim also worked for Johnson Controls in Germany and Japan, and began his career in 1998 at Volvo Trucks North America.

Tim holds degrees in Transportation Design (Art Center) and Architecture (N.C. State University) and finds inspiration in the intersection of cultures and the overlap of industries. A long-time classic car owner, he is inspired by automotive history as well as today’s technology-driven world of personal mobility.

Yoshihisa Akiyama,
Vice President
Nissan Design China
yoshihisa_akiyama_cropAkiyama graduated with a Bachelor of Education from Aichi University, Japan, in March 1982. He joined Nissan in 2002, as a project chief designer. He has since worked on many projects, notably Cube, Kicks, Rogue, X-trail, Serena, Titan, NV-3500, Hi-Cross concept, BladeGlider concept and Friend-ME concept car.

In 2007, he moved to the US with Nissan Design America, and moved back to Japan in 2011, before taking up his current role as VP design for Nissan Design China (NDC) and VP design for Infiniti Design Beijing (IDB) in 2016. He manages the studio in Beijing as a VP, but he is also design director for all NDC and IDB design programmes. Before transferring to NDC/IDB, he worked as a global design director for all Nissan SUVs, crossovers, minivans and LCVs in Japan.

Yoshihisa Akiyama believes that in the future, Nissan and Infiniti brand will continue to lead innovations for electric vehicles, autonomous technology and awesome driving excitement. His focus is to visualise Nissan’s and Infiniti’s competitive products with design excellence, especially from NDC/IDB studio.