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Yoshihisa Akiyama,
Vice President
Nissan Design China
yoshihisa_akiyama_cropAkiyama graduated with a Bachelor of Education from Aichi University, Japan, in March 1982. He joined Nissan in 2002, as a project chief designer. He has since worked on many projects, notably Cube, Kicks, Rogue, X-trail, Serena, Titan, NV-3500, Hi-Cross concept, BladeGlider concept and Friend-ME concept car.

In 2007, he moved to the US with Nissan Design America, and moved back to Japan in 2011, before taking up his current role as VP design for Nissan Design China (NDC) and VP design for Infiniti Design Beijing (IDB) in 2016. He manages the studio in Beijing as a VP, but he is also design director for all NDC and IDB design programmes. Before transferring to NDC/IDB, he worked as a global design director for all Nissan SUVs, crossovers, minivans and LCVs in Japan.

Yoshihisa Akiyama believes that in the future, Nissan and Infiniti brand will continue to lead innovations for electric vehicles, autonomous technology and awesome driving excitement. His focus is to visualise Nissan’s and Infiniti’s competitive products with design excellence, especially from NDC/IDB studio.


Guy Donovan Burgoyne
Vice President
Geely Design China
Guy Burgoyne 200X200
Guy has over 24 years of diverse global experience as an automotive designer and leader. This has included design consultancy work at the beginning of his career in the UK, 11 years in Sweden with Volvo, Renault in France, General Motors in Australia and now Geely in China. His portfolio ranges from Volvo’s first XC vehicle and floating centre stacks, to Renault’s T series trucks theme definition and GM’s EN-V concept from the Shanghai World Expo 2010. Since joining Geely in 2012, he has led the interior execution design of the GC-9 Borui, which was acclaimed as “the most beautiful Chinese Car”. Most recently he has delivered the FE Cross Concept and FE 5 Concept.

Sooshin Choi
Provost & Vice President of Academic Affairs
College for Creative Studies
sooshin photo 200x200Professor Choi is the provost & vice president for academic affairs and professor of design at the College for Creative Studies (CCS) in Detroit, USA. Previously, Sooshin was the director of the School of Design and professor of industrial design at the University of Cincinnati, from 2003 to 2014.Choi worked as a designer for 27 years before he joined academia, 18 of which he spent as an automotive designer at GM Korea and Kia Motors, where he was responsible for the development of a number of passenger cars, trucks and an SUV.

Choi studied industrial design and vehicle design at Seoul National University of Science and Technology, Hongik University, the Royal College of Art and Ohio State University. He is a recipient of the Educator of the Year 2014 award from the Industrial Designers Society of America. He also is a frequent speaker at various conferences and a judge at a few prestigious awards programmes including Car Design Awards China, the International Design Excellence Award and the Braun Prize.


Simon Loasby
Executive Director and Head of Hyundai China Design
Hyundai China Design
Simon Loasby Portrait 04 April 2012 200x200Simon leads Hyundai Motor’s design strategy and design development in China. Based at Hyundai Motor’s design centre in Hyundai Motor’s Technology & Engineering Centre (China) in Yantai since mid-June 2017.

Previously Simon spent 10 years in China as Director of Design for Volkswagen Group China. Before joining Volkswagen he led design at both Rolls-Royce and Bentley Motor Cars, where he was highly influential in the design of cars including Rolls-Royce Silver Seraph, Bentley Arnage and Bentley Continental GT.


Peter Ortlieb
Head of Design
Volkswagen Group Future Center Asia
Peter Ortlieb 200x200The new Future Center will officially open at the start of 2018 bringing together a multi disciplinary team of 50 creatives in a think tank environment developing and designing future mobility for the Group, focussing on customer needs and trends in Asia. Peter brings a wealth of experience in the China market to this role, he was Head of FAW-Volkswagen Design in Changchun under the leadership of Simon Loasby for the last 5 years. Together with a 50 strong team of creatives he was responsible for developing China specific concepts and production models for the Volkswagen brand. Peter’s career journey started within Volkswagen Design as a Clay Modeller in 2003, followed by studies at the Magdeburg Design Institute for Transportation and Industrial Design. Before returning to Volkswagen in 2012 he worked for EDAG and as a Freelancer for different companies in Design, Modelling and Visualisation.

Lou Tik
General Manager & Global Design VP
JAC Italy Design Center
Richard Chung_200
Lou Tik has been general manager and global design VP of the JAC Italy Design Center since 2005. Since his appointment, he has been in charge of the all the JAC passenger and commercial car product development.

Chen Zheng
Global Design Director
Changan Auto
sooshin photo 200x200Chen Zheng, a well-known leader in Chinese automotive design, is Executive Vice President of Changan Automobile Designing Center. From 2002, when he joined Changan Automobile, to today he has grown from a creative designer to a thought leader in the wider Chinese car design industry. In his ten years at Changan, Chen Zheng has set up an international design team based in Italy, Japan and Chongqing, China: “Changan Design – CA_Design”. The team has created a variety of classic production products and concept cars which have attracted worldwide attention, such as CS95, Raeton CC, “Yu Yue” and “Ji Liu” which express Changan’s Vitality Motion design philosophy.

From 2002 to 2008, Mr Chen worked as Creative Designer in Changan Automobile.

From 2008 to 2013, Mr Chen worked as Design Director in Changan Automobile European Designing Center.

From 2013 to today, Mr Chen has been Global Design Director of Changan Automobile Global Design Center, Vice President of Changan Automobile Engineering Research Institute and Executive Vice President of Changan Automobile Designing Center.