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Yoshihisa Akiyama,
Vice President
Nissan Design China

yoshihisa_akiyama_cropAkiyama graduated with a Bachelor of Education from Aichi University, Japan, in March 1982. He joined Nissan in 2002, as a project chief designer. He has since worked on many projects, notably Cube, Kicks, Rogue, X-trail, Serena, Titan, NV-3500, Hi-Cross concept, BladeGlider concept and Friend-ME concept car.

In 2007, he moved to the US with Nissan Design America, and moved back to Japan in 2011, before taking up his current role as VP design for Nissan Design China (NDC) and VP design for Infiniti Design Beijing (IDB) in 2016. He manages the studio in Beijing as a VP, but he is also design director for all NDC and IDB design programmes. Before transferring to NDC/IDB, he worked as a global design director for all Nissan SUVs, crossovers, minivans and LCVs in Japan.

Yoshihisa Akiyama believes that in the future, Nissan and Infiniti brand will continue to lead innovations for electric vehicles, autonomous technology and awesome driving excitement. His focus is to visualise Nissan’s and Infiniti’s competitive products with design excellence, especially from NDC/IDB studio.



Guy Donovan Burgoyne
Vice President
Geely Design China

Guy Burgoyne 200X200

Guy has over 24 years of diverse global experience as an automotive designer and leader. This has included design consultancy work at the beginning of his career in the UK, 11 years in Sweden with Volvo, Renault in France, General Motors in Australia and now Geely in China. His portfolio ranges from Volvo’s first XC vehicle and floating centre stacks, to Renault’s T series trucks theme definition and GM’s EN-V concept from the Shanghai World Expo 2010. Since joining Geely in 2012, he has led the interior execution design of the GC-9 Borui, which was acclaimed as “the most beautiful Chinese Car”. Most recently he has delivered the FE Cross Concept and FE 5 Concept.




Sooshin Choi
Provost & Vice President of Academic Affairs
College for Creative Studies

sooshin photo 200x200Professor Choi is the provost & vice president for academic affairs and professor of design at the College for Creative Studies (CCS) in Detroit, USA. Previously, Sooshin was the director of the School of Design and professor of industrial design at the University of Cincinnati, from 2003 to 2014.

Choi worked as a designer for 27 years before he joined academia, 18 of which he spent as an automotive designer at GM Korea and Kia Motors, where he was responsible for the development of a number of passenger cars, trucks and an SUV.

Choi studied industrial design and vehicle design at Seoul National University of Science and Technology, Hongik University, the Royal College of Art and Ohio State University. He is a recipient of the Educator of the Year 2014 award from the Industrial Designers Society of America. He also is a frequent speaker at various conferences and a judge at a few prestigious awards programmes including Car Design Awards China, the International Design Excellence Award and the Braun Prize.



Richard S Chung
Vice President, Innovation & Design – Seating
Adient, a Johnson Controls Company

Richard Chung_200
On October 1, 2016, Richard was appointed vice president of global innovation and design at Adient. He is based in Burscheid, Germany and oversees five technical centres that focus on innovation and design globally.

Prior to this role, Richard was the VP for global industrial design strategy and execution for Yanfeng Automotive Interiors, and spent his first 15 years with Johnson Controls Automotive group, leading the industrial design and advanced concepts, mostly in Asia.

In 1987, Richard obtained a Bachelor of Science degree in transportation design from the ArtCenter College of Design, in Pasadena, USA.

Before joining Johnson Controls in 2000, Richard spent 13 years with Ford Motor Company, leading the North American small car design studio, as well as leading Ford’s global craftsmanship organisation for three years.



Daniel Darancou
Vice President of Design
CH-Auto Technology Corporation

Dan_CDA17_200Daniel Darancou started at CH-Auto Technology in November 2010 as chief designer. Recruited to bring a global OEM perspective to Chinese car design, he oversees all design activities to elevate and promote his organisation through the critical analysis of each project and brand.

As judge for Car Design News, Hyundai Car Design, Red Star and EyesOn Design and representing CH-Auto at major automotive design events, he has attracted top talent to, and recognition for, his team. His latest role as creative lead for the newest Chinese electric vehicle brand , Qiantu Motor, is his most challenging and important.

Daniel started his career at I.DE.A in Torino, Italy. Upon graduating from the ArtCenter College of Design, he moved to General Motors and worked on studio assignments for Buick, Cadillac, Chevrolet, Hummer, Pontiac and Saturn. His most significant period at GM was while on assignment at Suzuki, Isuzu and Toyota developing the Geo brand portfolio.

Daniel’s most profound project was as part of the design team for the world’s first truly autonomous mobility solution: The EN-V project for the 2010 Shanghai World’s Fair, which ultimately led to his relocation to China.



Ding Ning  
Technical Account Manager
Autodesk China
Ding Ning 200x200Ding Ning has worked at the PATAC Advanced Design Studio as a concept designer, and is currently in charge of the application and development of Autodesk’s solutions for China’s automotive industry. He graduated from Tsinghua University with a master’s degree in transportation design and research.






Naoto Fujiwara
Director Design Asia, Eagle Ottawa
Lear Corporation

Naoto Fujiwara_200A graduate of the Industrial Design course at Tokyo’s Salesian Polytechnic, Naoto Fujiwara is an experienced colour and materials designer for the automotive industry, and has worked for OEMs such as Hino Motors (for Toyota’s SUV and pick-up programmes), Honda for small cars and Acura NSX, including five years at Honda Design in California, USA.

Now based in Shanghai, he is Asia Design Director for Eagle Ottawa China and supervises the Asia Pacific, China and Japan programmes.





Fengyou Gong
Director Design Peugeot China
Research & Development Center, Asian Operations, PSA Group

FYG_HRes_cropSince 2014 Fengyou Gong has been director of Peugeot Design China based at the PSA Asian R&D centre in Shanghai. His previous post was as chief designer at the same design facility.

Holder of a Masters degree in industrial design from the Academy of Arts & Design, Tsinghua University, (formerly the Central Academy Arts & Design, China) Fengyou got his second Masters in Transportation Design at HFG Pforzheim in Germany, and joined PSA Group’s R&D headquarters in Paris in 2004. He has been responsible for various China projects including the 2011 308 sedan, the 2011 SxC Concept, the 2012 Urban Cross Concept, the 2014 new 408 sedan, and, most recently, the 2016 3008 facelift and the 2016 new 308 sedan.

He is the winner of 2004 Interior Motives Awards.



Marius Ionut Zahorte
Design Manager
Icona Group
Marius Zahorte_200After graduating with a Renault-sponsored Masters at the University of Art & Design Cluj-Napoca (Romania) Marius joined Icona Group Shanghai in 2011 and has been involved in developing and leading numerous design projects for a diverse range of clients.

He is responsible for adding to the Icona brand image with significant contributions to the Icona Vulcano Titanium one-off supercar presented at Pebble Beach Concours d’Elegance 2015 and the Icona Neo concept.




Shizuki Kajiyama
Director of Industrial Design
Yanfeng Automotive Interiors

Shizuki Kajiyama_CDA16_200Shizuki Kajiyama studied at the ArtCenter College of Design in Pasadena, USA. He worked at several British design consultancies including IAD (International Automotive Design) and Hawtal Whiting PLC before moving to Visteon Interior Systems in 1999. After working as senior designer at the Visteon Design Studio in the UK for five years, Kajiyama Joined Yanfeng Automotive Trim Systems Co., Ltd in 2003. After working for more than 12 years at Yanfeng Automotive Interior Systems as a design director, Shizuki has in-depth knowledge of Chinese automotive design trends. He has worked with many OEMs over the years including SVW, SGM, SAIC, JAC, DFM, Chery, Geely, Foton and more.




Daeshik Kim
Founder and Executive Design Director
Kinetic Will Associates
daeshik_kim_200Daeshik Kim is the founder & executive design director of Kinetic Will Associates Inc. KWA is a global transportation design company that has been performing various projects in the car industry with many companies, in both development & design. Kim’s academic background is in mechanical engineering, which he studied at the University of Toledo, Ohio. He went on to study transportation design in La Tour-de-Peilz, Switzerland, at Art Center Europe, and received a degree in transportation design from Art Center in Pasadena, USA. Following this, he worked as a designer at Pininfarina, before moving to the position of senior design manager of the premium brand line-up for Hyundai. He left Hyundai to form KWA in 2008. In addition to his responsibilities at KWA, Kim lectures at Hongik University in South Korea.



Henning Knoepfle
General Manager & Design Director
Technicon Design

Henning Knoepfle_200In guiding Technicon Design Shanghai, Henning has built its full-service design competence, partnering with local firms and global luxury leaders across the automotive and transportation industries.

Previously Henning managed the design team of Mitsubishi’s Advanced Studio, and taught for 12 years at the Academy of Art in California, he also led advanced design and production programmes at IVM-Automotive in Germany.




Pierre Leclercq
Vice President and Design Director
Great Wall Motor Ltd. Co.

Pierre Leclercq 200x200Leclercq studied product design in Belgium for four years before moving to the USA to realise his dream of studying car design at ArtCenter in Pasadena. During this time, he interned at BMW, then worked briefly at Zagato upon finishing his studies.

This was followed by a stint of a little over a year working for Ford in Italy, at the Ghia studio, before moving to BMW, initially in California. During this time, Leclercq designed the second-generation X5, and moved to Munich to see the car put into production. This was followed by the design of the X6, also in Germany.

In 2011, Leclercq was appointed head of design of BMW M, with the mission to increase the strength of the brand in preparation for BMW’s launch of its i sub-brand.

In mid-2013, Leclercq left BMW to become vice president and design director at Great Wall Motors in Shanghai, which has given him the opportunity to create many new SUVs from scratch, including the Haval Coupe, Concept R and the Concept B showcars, which received much acclaim at their respective motorshow debuts.



Hubert H. Lee
Director of Mercedes-Benz Advanced Design Center China
Daimler Greater China Ltd.
Hubert_Lee_cropHubert H. Lee is director of the Mercedes-Benz advanced design center in Beijing, having moved to China in October 2014 from his post as creative design director at the equivalent facility in California.

Studying industrial design as his first degree, Hubert is a graduate of ArtCenter in California and joined Mercedes-Benz in 2002. He has been lead designer responsible for cars including the 2010 F800 show car, the 2011 Silver Arrow, the 2012 Ener-G-Force and most recently the 2013 AMG GT6 Grand Turismo.




Rita Liu
Head of Creative Design, Special Assistant to CEO

Rita Liu joined DJI in 2014 and has served as head of DJI’s creative design centre in Shenzhen since 2015. As special assistant to DJI’s CEO, she also sits on DJI’s management committee.






Simon Loasby
Director of Design
Volkswagen Group China

Simon Loasby Portrait 04 April 2012 200x200Holder of a Masters Degree in Design from the Royal College of Art, Simon Loasby started his career at Rolls-Royce and Bentley in 1991. After the delivery phase of the Bentley Arnage and Rolls-Royce Silver Seraph, Volkswagen bought Bentley, and Simon’s focus became the development of the new mid-size Bentley Continental GT. In 2001 Simon moved to the Volkswagen Group’s headquarters in Wolfsburg, and in 2008 was asked to take up a new position of director of design for Volkswagen China – a role that gives him responsibility for all design activities undertaken by both of the company’s joint ventures: Shanghai Volkswagen and FAW-Volkswagen.




Andy Postlethwaite
Senior Vice President, Performance Materials Asia Pacific Pacific | Chairman, Industry Management Automotive Asia

BASF-Andy_200Andy Postlethwaite was born in Scotland in 1964, and grew up in New Zealand. He graduated from the University of New England in Australia, with a Masters in Business Administration.

Andy has more than 30 years experience in performance materials and engineering plastics at BASF, in China and the Asia Pacific region. Since 2013 he has been senior vice president, performance materials Asia-Pacific based in Singapore. His previous post was as senior vice president, engineering plastics Asia Pacific. He joined BASF New Zealand as a trainee in 1986.




Lou Tik
General Manager & Global Design VP
JAC Italy Design Center

LouTick_2016_reducedsize_cropLou Tik has been general manager and global design VP of the JAC Italy Design Center since 2005. Since his appointment, he has been in charge of the all the JAC passenger and commercial car product development